GS1 Singapore & Attunemen Establish Language Translation Partnership to Enhance Internationalization Support for Retailers, Ecommerce Businesses, Brands & Manufacturers

Collaboration offers unique go-to-market services consisting of content writing & translation, image photography services for Online/Offline Businesses

SINGAPORE  – October 12, 2020 – Attunemen, a Singapore-based provider of certified translation services and innovator of technology-integrated language services, is pleased to announce that it has entered into a major, strategic partnership with GS1 Singapore, a member of the global GS1 organisation specialising in developing supply chain standards and widely known for its market leadership in barcode, RFID standards and solutions.

The DNA Hub has served multiple leading brands, and expects increasing adoption particularly from businesses that have embarked on ecommerce.

Safe and Efficient, Accelerated Internationalization Growth

“GS1 Singapore and Attunemen share similar DNA traits – we are both standards and quality-driven, and these traits underscore our quality expectations and services. Attunemen has several in-house technologies and processes that ensure the quality of our work and help reduce cost for our customers (such as through translation recycling), nevertheless, we are increasingly focused on automation and technology integration to accelerate turnaround and reduce the need for human intervention. Partnering with GS1 Singapore makes great sense as their content development services & solutions are highly complementary with our translation services. The combined offering will greatly benefit both our customers by reducing time and cost, while ensuring standards compliance. We are also looking to co-launch a new platform that will allow customers with sizeable on-going needs to use our combined services easily and quickly through self-service. Our next step is to share the benefits of our unique, and integrated content development/translation/management services with our customers.”, said Kelvin Chan, General Manager of Attunemen.

GS1 Singapore’s CEO, Liew Wai Leong commented that “Digitisation is becoming the necessary route for businesses to undertake for growth and acceleration. The DNA Hub is part of GS1 Singapore’s efforts to support industry transformation for digitalisation so as to better serve business needs beyond barcode issuance for unique identification. This is key to supporting Online searches, Track and Trace; Anti-counterfeiting applications and is foundational as businesses embark on ecommerce as an important channel for growth. The DNA Hub is able to help businesses with their digital content creation including product photography, product videos, SEO-enhanced copywriting, product infographic design services and more. We are excited to partner with Attunemen. By leveraging on Attunemen’s strong expertise in multi-language translation service, we can now bring new dimensions of digital services to the market to help businesses achieve e-commerce and omni-channel business success.”

About GS1 Singapore

Established in 1987, GS1 Singapore is part of the not-for-profit GS1 Global Standards organisation based in Belgium, Brussels with offices in over 115 countries. We are also affiliated to the Singapore Manufacturing Federation, a premier trade association in Singapore. GS1 Singapore works with organisations and agencies to promote and drive the adoption of the most widely used open standards for supply chain management in the world. GS1 Singapore serves multiple sectors including retail, online marketplaces, food services, healthcare, technical industries, transport and logistics. Our member companies have benefited as a result through the enhancement of operational efficiencies, supply chain interoperability and visibility. Visit:     Official announcement here.

About Attunemen

At Attunemen, we help brands strengthen engagement with their international customers, through our language expertise available in over 150 languages. Our language and content services encompass web, document, audio and video translations, multi-lingual voiceovers, multi-lingual customer service support, and multi-lingual data processing. As a technology-led services company, we fulfil the traditional demands for multilingual business support services, and thrive at the forefront of the digital economy where we partner brands and help them succeed in their international digital marketing and Ecommerce endeavours.